The platform

The most advanced platform
for sales practice and coaching.

Build sales readiness faster, improve skills continuously, and scale high-quality coaching without increasing managers’ workload.

Trusted by global leaders in regulated industries
Boehringer IngelheimNovartisBausch HealthUCBExeltisEgisHartmannLenovoGenerali
Global PaymentsO2Seznam.czSumUpMakroProvidentMultiSportYanfeng
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01Magic BuilderRoleplays from your materials
02RoleplayHyper-realistic voice practice
03CoachingPersonalized feedback
04AnalyticsAsk your data anything
Custom personasObjections
Custom scenarios
Roleplay variations
Success criteria
Voice roleplay
Text roleplay
Branching conversations
Objection handling
MultilingualENDE+38
Recommendations3
Training plans
Skill progression
Leaderboard
Team insights
Skill gaps
Performance trends
Assignments
PLATFORM-WIDE
Team management
SSO
EU Hosting
Features

Everything you need.
One training system.

Build training around your business, turn every practice into coaching, and continuously improve the skills that drive performance.

Magic Builder

Describe the situation.
Get a custom roleplay.

Magic Builder is our proprietary roleplay engine, trained on thousands of manually built roleplays. Instead of making you adapt a template, it builds each roleplay around your exact situation, using your materials and methodology. It creates the persona, scenario and custom success criteria together, so every simulation is tailored to the conversation your team actually needs to master.

  • ✓ Custom personas, scenarios and success criteria
  • ✓ Built around your materials and methodology
  • ✓ Ready to practice in under a minute
personeo.aiCreate roleplay
ROLEPLAY NAME
Biologic therapy discovery
YOUR ROLE
Medical sales rep
Persona
AI PERSONA NAME
Dr. Thomas Berger
VOICE
Adrian NEW
PERSONAL DETAILS
You are a dermatologist with 18 years of experience
You treat around 40 psoriasis patients a month
GOALS
You want therapies with proven long-term safety
OBJECTIONS
You are concerned about the cost of biologic therapy
You are worried about switching stable patients
Persona
Scenario
Success criteria
Settings
✦
Magic Builder Input
Your brief in plain words
PERSONA
Experienced dermatologist. Most psoriasis patients still on conventional therapy. Skeptical about switching.
SCENARIO
Follow-up visit. Understand current practice, then position the new biologic for the right patients.
SUCCESS CRITERIA
Clear agenda, explore current practice, handle the cost objection, agree a next step.
AI roleplays

Practice with customers
who react like real ones.

Hyper realistic AI personas respond dynamically based on the scenario, context and goals of each conversation. They challenge reps with natural objections, follow unexpected directions and adapt in real time, making every practice feel like a real customer interaction.

  • ✓ Hyper realistic personas built for your scenario
  • ✓ Natural real time voice conversations
  • ✓ Dynamic, unscripted reactions
personeo.aiDashboard
Welcome back,
Favourites
Biologic therapy discovery
Dr. Thomas Berger · Doctor
Your score ★★★★★
A
Price objection drill
Anna Keller · Pharmacist
Your score ★★★★★
D
New product launch
Dr. Eva Novak · Doctor
Your score ★★★★★
M
Hospital formulary call
Mark Olsen · Buyer
Your score ★★★★★
D
Follow-up visit
Dr. Lena Weiss · Doctor
Your score ★★★★★
J
Key account review
Jan Horak · Manager
Your score ★★★★★
REP
What concerns you most about switching?
DR. BERGER
My patients are stable. Why should I take that risk?
REP
Fair point. Which patients still flare despite treatment?
DR. BERGEROPENS UP
Actually, a few. Tell me more about those cases.
Dr. Thomas Berger
AI
Dermatologist
🌐
LANGUAGE
English (US)
CHANGE
☎ Start roleplay
AI coaching

More than a score.
Coaching reps can actually use.

Instead of generic scores and predefined feedback categories, every session is evaluated against the success criteria of that specific roleplay. Reps see what worked, what did not, why it mattered and exactly what to do differently next time, based on what they actually said.

  • ✓ Evaluated against your own success criteria
  • ✓ Explains why something worked or did not
  • ✓ Concrete examples and clear next steps
personeo.aiSession feedback
Score 72/100 ★★★★★
✦ Summary
WHAT TO FOCUS ON NEXT
1Open with your objective and confirm the doctor’s priorities.
2Quantify the patient population before presenting.
3Check the cost objection is resolved before closing.
Opening0/1
✕Opening the conversation⌄
Why it was not met: You went straight into questions without stating the purpose of the visit or agreeing an agenda.
What to do next time: State your objective and check priorities, e.g. “Today I’d like to discuss how you choose therapy for moderate cases. Does that work for you?”
Discovery3/4
✓Explores current practice⌄
✓Identifies treatment gaps⌄
TRANSCRIPT
Dr. Berger
What brings you in today?
Have you noticed changes in your patient population?!
⚑ No agenda set
Analytics

Ask your data a question.
Know what to improve next.

Go beyond dashboards and vanity metrics. Ask questions in plain language and turn thousands of practice sessions into clear answers about where your team struggles, why it happens and what to coach next.

  • ✓ Ask questions in plain language
  • ✓ Uncover skill gaps and patterns
  • ✓ Turn insights into coaching priorities
✦Where is my team struggling most with objection handling?↑
✦ANSWER FROM 1,284 SESSIONS

Price objections are the biggest skill gap across the team. Reps perform well in discovery but lose consistency when defending value. Focus the next training cycle on price objection handling.

Discovery
Value
Price
Closing
COACHING PRIORITY
Price objection drill
EnglishDeutschFrançaisEspañolItalianoPolskiČeštinaSlovenčinaNederlandsSvenskaPortuguêsRomânăMagyarTürkçe日本語+25 more
Dr. Thomas Berger
Dermatologe
DE
Wir arbeiten bereits mit einem anderen Anbieter.
Was müsste sich verbessern?
✦Coaching in German

40+ languages

Run the same training across every market. Personas speak, react and coach reps in their own language.

2nd
A1,240Anna K.
1st
E2,179Emma M.
3rd
980Lukas P.

Leaderboard

Turn practice into a habit with friendly competition, streaks and visible progress.

Opening
Discovery
Value
Objections
Start hereClosing
CUSTOMER CONTEXT LOADED
“I’m interested, but I still need to think about the price.”

Branching conversations

Jump directly to the part of the conversation you want to improve.

Global Workspace
↳Germany24 users
↳Poland18 users
↳Hungary21 users
+ Add user+ Create team
PERMISSIONS
AdminFull access
ManagerTeam access
RepOwn training

Admin controls

Manage users, teams, workspaces and permissions from one place, with clear control over access to content, training and results.

Price & value messagingNext week
ASSIGNMENT11d left
Objection handling
1 play/day · 5-day goal · 3 roleplays
Your progress3 / 5 days
A
Price objection
Anna Keller
Safety concerns
Dr. T. Berger

Training plans & assignments

Turn practice into a structured program with clear goals, assignments and progress tracking.

Office
Dr. Thomas Berger
Before a meeting
Between visits
8 min practice

Practice anywhere, on any device

Reps can practice directly in the browser from their phone, tablet or laptop, even between customer visits. No app, downloads or IT setup required.

Enterprise scale

Scale practice across teams, markets and languages.

One training standard across the organization, adapted to different products, countries and teams.

  • Multilingual practice
  • Role-based administration
  • Team management
  • Assignments
  • SSO
  • Enterprise security
  • EU hosting

Turn practice into
continuous performance.

See how Personeo can bring realistic practice, personalized coaching and intelligent insights to your sales team.