Built for regulated industries

AI sales roleplay
and coaching platform

Turn your sales reps into top performers. Scale practice and coaching across your entire sales team.

▶VOICE ROLEPLAYLIVE
Discovery call
Skeptic customer
00:27
✦✦✦
MAGIC BUILDER
Roleplay generated from your brief
✦ COACHING FEEDBACK
✓Uncovered the real need
✓Handled the objection
✕Agreed a next step
Next time: close on a specific date.
INSIGHTS+24%
Objection handling, last 30 days
Trusted by global leaders in regulated industries
Boehringer IngelheimNovartisBausch HealthUCBExeltisEgisHartmannLenovoGenerali
Global PaymentsO2Seznam.czSumUpMakroProvidentMultiSportYanfeng
20,000+
sales reps trained
97%
pilot-to-rollout conversion
77%
still training after 12 months
+34%
skill improvement vs. baseline
The platform

The most advanced platform
for sales practice and coaching.

Build realistic custom roleplays from your own materials. Let reps practice with hyper-realistic AI personas and get detailed, actionable coaching. See what’s improving, where skill gaps remain, and what to coach next.

Build
Magic Builder creates custom roleplays in minutes.
Practice
Hyper-realistic roleplays. Detailed, personalized coaching.
Insights
Intelligent analytics for team performance and skills.
✦Skeptical pharmacist…
▶VOICE ROLEPLAY
Discovery callSkeptic customerStart →
Skeptical customer
Voice roleplay
LIVE
Conversation in progress02:14
✦ COACHING FEEDBACK
✓Budget driver found
✓Switching cost quantified
✕Follow-up date agreed
Next time: close on a specific date
Team skillsLive data
Gap: pricing objections · 2 teams
Build

Describe the situation.
Get a custom roleplay.

Describe your persona, scenario and goals. Add your notes, product brief or methodology. Magic Builder turns it all into a detailed, ready-to-run roleplay with clear success criteria.

Learn more about Magic Builder →
≡Objections
PDFProduct brief
DOCMethodology
TXT
✦✦✦Magic Builder
GENERATING ROLEPLAY
✦✦
▶VOICE ROLEPLAY
Discovery call
Skeptic customer
Start →
Practice

Practice real conversations.
Get coached after every one.

Reps practice with AI customers who react like real ones. After each session, they get personalized, manager-level coaching that shows what worked, what to improve and exactly how to do it better next time.

Learn more about roleplays & coaching →
Skeptical customer
LIVE
We already list a biosimilar that works.
What has switching been like for your team?
Honestly? Two weeks of paperwork.
✦AI COACHING
✓Budget driver found
✓Switching cost quantified
✕Follow-up date agreed
NEXT TIME
Close on a specific committee date.
↻
ATTEMPT 262% → 84%
✦✦
Insights

Ask your data a question.
Get the answer that matters.

Ask questions in plain language and analyze every session to surface the patterns, gaps and priorities that matter.

Learn more about insights →
✦
Which teams struggle with pricing?
↑
Analysing 1,284 sessions
✦INSIGHT
DACH and Benelux miss “Handle pricing without discounting” in most sessions.
86%
Nordics
42%
DACH
74%
Iberia
38%
Benelux
69%
Poland
Criterion met · last 30 days
RECOMMENDED
Assign the pricing objection drill to DACH & Benelux
Assign
✦
Use cases

Build sales readiness when it matters most

Make continuous practice part of how your team improves, without demanding more time from managers.

01  Continuous performance

Turn practice into
continuous improvement.

Reps keep practicing the conversations that matter, improving the skills that need it most, without relying on manager time.

  • ✓Practice regularly
  • ✓Improve priority skills
  • ✓Coach at scale
Skill development12 sessions
Session 1Session 12
Discovery+18%
Objection handling+24%
Closing next steps+6%
✦
PRACTICE NEXT
Closing the meeting with a clear next step
02  New hire readiness

Ready for the field
before the first real call.

New hires rehearse real customer conversations, build confidence and get field-ready faster.

  • ✓Practice before it’s real
  • ✓Ramp skills faster
  • ✓Know who’s field-ready
New hire · Week 2
Field readiness
✓Product introductionPassed
✓Handling first objectionsPassed
✓Formulary reviewPassed
Ready for the field
03  Product launch

New messaging,
delivered with confidence.

Every rep practices new positioning, product messaging and objections before taking them to customers.

  • ✓Practice before launch
  • ✓Reinforce the right message
  • ✓Launch with consistent messaging
⚡NEW MESSAGING
Launch positioning · Q1
Germany✓
Poland✓
Nordics✓
MESSAGE CONSISTENCY94%
Industries

Built for regulated industries where every conversation counts

Prepare teams for high-stakes customer conversations with the practice, coaching and consistency needed to get them right.

Life sciences

Prepare reps for the HCP conversations that matter.

Practice realistic HCP conversations while reinforcing approved messaging, scientific accuracy and your sales methodology.

Human HealthAnimal HealthMedical Devices
Financial services

Conversations that demand trust and precision.

Practice complex customer conversations while reinforcing compliant communication, consistent messaging and your sales methodology.

BankingInsurancePayments
Global enterprises

Keep sales conversations consistent across markets.

Scale realistic practice and coaching across countries, languages, products and teams while adapting to local needs.

B2B SaaSTechnologyTelecommunications
Built for enterprise

Enterprise-ready
by design

Deploy AI sales training across regulated and global teams with EU data residency, strong security controls and enterprise-ready compliance.

Security & Compliance →
EU Hosted GDPR EU AI Act Ready SSO
Data stays
in the EU

Hosted in the European Union, with customer data stored within the EU.

Your data
stays yours

Customer data and conversations are never used to train AI models.

Built for
regulated teams

GDPR compliant and EU AI Act ready for regulated environments.

Enterprise security
and access

AES-256 encryption, enterprise SSO and regular security testing.

40+ languages

Train teams across countries while keeping one consistent training approach.

Built in Europe. Hosted in Europe.

Frequently asked questions

Deployment depends on the scope and level of customization. We help you set up your workspace, turn your scenarios and methodology into roleplays, onboard your team, and prepare everything for launch.

Get started

Make every rep ready
for the conversations that matter.

Give your sales teams the practice and coaching they need to perform with confidence when the conversation gets real.

▶VOICE ROLEPLAYDiscovery callSkeptic customerStart →
✦ COACHING FEEDBACK
✓Uncovered the real need
✓Handled the objection
✕Agreed a next step